37 Clarksville
A GLIMPSE OF THE ROARING 20s
Launching a site for a 1920s-themed business center in the historical downtown of Paris, TX
2021
The Strategic Process
Consult Client
Typically, I start all site revamps with an audit of existing content. However, in this case, 37 Clarksville didn't have an online presence. So, I began with a series of consultations and brainstorming sessions with my client to understand his vision for the site.
Build Wireframes
After getting the style guide approved, it was time to map out the content. I build wireframes for my site overhauls to create a visual aid of how the content will be mapped out throughout the page.
Create Style Guide
Once I got a good feel for the vision for the brand, it was time to create a style guide. I selected a color palette that complimented the vintage, yet elegant look and feel. For the tone, I used a classy, yet approachable voice to welcome our customers.
Execute Design
The client approved the wires and finally, it was time to bring the vision to life. Combining creativity and strategy is my bread and butter, so it was a joy to create an elegantly vintage site for 37 Clarksville.
The Style Guide
I created this style guide based on the founder's vision for this brand:
Bringing a vintage and elegant spin to Paris, TX.
Brand voice: Classy, yet approachable
FONT LIBRARY
Primary Titles |
Secondary Titles |
Body Copy |
COLOR PALETTE
The Website
HOMEPAGE
Menu Bar
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Simple design
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Social media icons
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Prominently featured logo
Banner
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Image background of business center for easy recognition
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1920s themed tagline to set the tone
Coming soon section
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Plug to create excitement and buzz for what was to come (building under construction at the time).
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Invitation to users to see the transformation process in action (linked to Transformation page)
Businesses
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Teaser of the businesses to come:
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Speakeasy (Bar and Event Venue)​
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Lodging
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Vintage Ice Creamery and soda shoppe
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HISTORIC TRANSFORMATION PAGE
Banner
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Image background of in-progress construction
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View of the city in the image faces the historical downtown that Paris, TX is known for
Transformation Timeline
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Celebration of the building's history and the significance of this restoration process
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Photos of the construction site from an old run-down building to the crown jewel of downtown Paris, TX.
BUSINESSES PAGE
Intro to businesses
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Anchor links to relevant portion of page
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Speakeasy (Bar and Event Venue)​
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Lodging
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Vintage Ice Creamery and soda shoppe
1st Street Lofts and Lodging
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Lofts and lodging in the heart of Paris, TX
The Cellar
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Speakeasy-themed bar and event venue
Sundae in Paris
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Vintage ice creamery and soda shoppe
Social media challenge
Per client request
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Invitation to take a photo by the iconic Dr. Pepper mural painted on the side of the building
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Users are welcome to use the tag #DrPepperLoves Paris for a chance to be reposted on socials